Mike worked for 25 years uncovering consumer insights to develop successful marketing strategies, advertising and new products. He has been involved in launching product innovations for consumer packaged goods, including for numerous brands while at Kraft Foods Group. Judge was the senior director for consumer insights & strategy at Kraft Foods/Oscar Mayer for nine years and worked at ACNielsen and Leo Burnett Advertising in Chicago and Mexico City prior to that. Currently he is Teaching Faculty at University of Wisconsin-Madison. He earned a bachelor’s degree from Marquette University and a master’s degree in economics from DePaul University.