Merlin Companies

Obsessive compulsive disorder tracking app

Canned Non-Alcoholic old fashioned cocktails

Ask questions to current college students

Voice AI role-playing technology at scale for learning & development

AI-powered enterprise intelligence for gas station chains

Furnished monthly housing for traveling professionals

Organic beef tallow skincare creams

Innovative and effective repellent to keep deer out of your yard or garden

Transforming natural ingredients production

Affordable pre-fab and custom interior design

Sauk City yarn shop

Accelerating life-saving medicines from concept to clinic

Purveyor of high quality oils & vinegars

A modern, client-centric accounting firm

Modern lifestyle brand for dogs and their people

Fostering the exchange of education in Wisconsin and beyond

Snow removal by college students

Patented tools to image and sort cells based on oxidative stress

Software that connects college jobseekers with small/local businesses for part-time work

All-in-one funeral management platform for Funeral Directors and families to come together

First technology tool of its kind to help individuals navigate the benefits cliff and advance their careers

Creator of educational augmented reality game apps designed to motivate and change behaviors

Provider of best-in-class technical and Salesforce.com services

Industrial automation company at the crossroads of innovation and cost-effectiveness

Maker of Happy Scratch, a cat and dog allergy supplement that provides relief from dermatitis

Custom made charcuterie boxes, boards, or grazing tables for any occasion and theme

App that enables physical therapists to easily take in-session videos of patients doing prescribed exercises

Chef Michelle shows you how to make grocery shopping, cooking, and eating enjoyable

Recruiting social impact leaders

Helps connect landowners to land seekers and get people back in nature!

The next generation of construction management software.

Madison's Official eBike Tour.

Adorable plush toys shaped like body parts and organs.

Novel platform prevents and treats SARS-CoV-2, with the ability to help governments prepare for the next pandemic. In parallel, we’re building the next generation of cancer immunotherapies.

Cafe & craft cocktail bar that is local, recycled, and personalized.

Yam Education us the best course content platform for French-speaking students.

Badger State Hydrate’s IV therapy clinics are staffed by critical care nurses and have a spa-like atmosphere.

Caddy Splash creates innovative golf accessories, including brush and club cleaners.

Improving career outcomes through real workplace experience. Designed to boost student career readiness & employer talent density.

Our decades of experience with online retail and distribution channels puts us a cut above traditional asset liquidation services and remarketing firms.

Timeless brewing, modern ingredients. We create beers with botanical elements.

Providing Employee Stock Purchase Plan (ESPPs) essentials: Education and Cash for Participation.

Innovative Cellular Therapies. Our mission is to discover, develop and deliver cutting-edge biologic therapies aimed at challenging diseases.

Provides Mobile Bike Repair. Neighborhood Pop-Up Bike Shops | Affordable | Same Day Service | Trusted | Parts And Services.

Node-U-Design creates powerful and configurable control modules (NUDs) to reduce the cost of time and labor needed to implement automation on the manufacturing floor while increasing speed and precision.

Concrete Estimating Software for Contractors. Eliminate tire kickers with Crete Quote today by pre-qualifying your concrete leads by giving your clients instant concrete estimates today.

Cirrus Change Management is a remote cloud-based change management company that helps organizations decrease the negative impacts of technology adoption through its leadership education, staff analysis and customized action-steps

IVO Systems makes easy to use maintenance, equipment & crew management software for the construction industry.

Innovative Madison web design company and branding agency offering the best experience possible through their unique 1 Day process.

Mobile headshots studio housed in a sleek Airstream trailer.

GoDx was founded with the vision to ‘let everyone know their health now’. We are currently developing a rapid and simple diagnostic test for the detection of infectious pathogens at the point-of-care.

The world’s finest specialty coffee beans, ethically nurtured by Congolese cooperatives using sustainable practices.

When the unthinkable happens, every second matters. Our sentinel system is always listening for the sound of gunfire in your building, ready to sound the alarm and notify emergency personnel, giving you precious seconds to secure your safety.

NovoMoto is a Sustainable Social Enterprise that aims to provide clean, renewable, and sustainable electricity to communities in the Democratic Republic of Congo (DRC) and other sub Saharan African countries in the future.

Clock’d allows food and retail service employers to effectively manage their workforce and instantly fill open shifts.

We are a boutique creative agency that loves illustration and thinks color is rad

Clean Beam’s technology is capable of killing viral pathogens at a DNA level using Pulsed UV technology for footwear.

Made In Wisconsin By The Hands Of Craftsmen, Our Pre-Seasoned State Shaped Skillets Are Ready To Leave A Lasting Impression At Dinner Parties, Tailgating & As A Unique Gift Idea.

Raccoon Society is a destination for surprisingly laugh-worthy stationery, gifts, and more.

Duncan’s Dog Daycare is a safe and fun place that provides mental, physical and social stimulation for your dog while you are away from home. Located on the east side of Madison, WI.

Gentueri (formerly Fast Forward Forensics) is committed to providing the most innovative products that will save you time and money and simplify your sample collection process by minimizing transfers and reducing the chance of errors.

The Fit is a new style of gym where sweat and sophistication meet to bring you the best training experience in Madison.

Gift Guru is a free platform to assist users in managing all steps of the gift giving and personal outreach process for important occasions in the lives of friends and family.

Fenrici Backpacks are durable, top quality backpacks that inspire kids for resilience and support the community of Pediatric Rare Diseases.

FromYourPet provides the Best Gift for Pet Lovers… a Gift From Their Pet!

Gao Medical L.L.C is an early stage medical device company that seeks to improve the intubation process with a bougie lead universal intubation device.

Health eFilings is committed to delivering innovative technology that enables healthcare organizations to successfully transition from volume to value based care and easily comply with complex CMS programs.

CRO specializing in protein characterization services serving the pharmaceutical industry.

West African cuisine – catering and events.

Creator of the Klover MiK 09 parabolic microphone and other audio/video solutions.

Madison Eats Food Tours take you on a tasty adventure through Madison’s unique neighborhoods and our scenic downtown.

Education and wellness center with a vision of leading Dane County as the healthiest in the State of Wisconsin for Black Men to live and thrive.

We love how craft beer brings people together and invites us to think about what we drink. We started Working Draft Beer Company to create community, to celebrate the process of brewing and art, and to work draft by draft toward beers that delight.

PF Data provides intuitive, cutting-edge software and data management solutions to campaigns and organizations.

Sidekick’s intelligent digital assistant allows high school teachers to turn current problems of client organizations into standards-aligned, personalized curricula in seconds.

Torq Labs provides movement mapping technology to prevent knee injuries.

Agency that provides award winning social media strategy, social media advertising, content strategy, and marketing strategy.

AkitaBox’s cloud-storage application allows building owners and operators to access, share and search digitized blueprints, manuals, maintenance records and building data via a location-based interface.

Flavor Temptations makes cooking Indian dishes easy and convenient! The company sells Ethnic Spicery recipe kits containing premeasured, individually-packed spices, assembled together for Indian recipes.

Our mission is to provide immediate and actionable business intelligence to your business. We are founded with roots and experience within brand marketing, market research, technology development, and mobile e-commerce.

Tri 4 Schools is a non-profit devoted to getting kids active and healthy through swimming, biking, and running programs and events that fund school health initiatives.

SmartUQ is a powerful uncertainty quantification (UQ) and analytics software tool that incorporates real world variability and probabilistic behavior into engineering and systems analyses.

Chefs For Seniors is a grocery shopping and in-home meal preparation service for senior citizens.

Pilot Training System® is a the world’s first virtual flight school that has demonstrated its ability to improve flight training and reduce costs simultaneously.

C-Motive is dedicated to producing the lightest, most reliable, energy and cost-efficient electric motors and non-contact power transfer devices on the market today, using its breakthrough Capacitive Technology Platform™.

NCD Technologies is a start-up company specializing in diamond coatings for a variety of applications.