Are You Ready to Take Your Business to the Next Level?

MERLIN, the mentoring service for entrepreneurs, is looking for passionate individuals who want to grow and learn with the help of seasoned, experienced executives. Optimally, the prospective entrepreneur meets the following qualifications:


  • Creator of a business plan with a determination to commercialize a concept, process, or technology OR
  • Founder of a business at an early stage of development OR
  • Leader of a company preparing to advance to the next stage




  • A passion and drive to build a successful business
  • An ability to make a certain time commitment to the mentoring process
  • Located in South Central Wisconsin


Does this describe you?


If it does, you are invited to learn more about the MERLIN application process.

MERLIN Application Process: Bring Innovation to Life with MERLIN

Entrepreneurs are encouraged to apply for mentoring from MERLIN in the early stages of their venture creation.


Ideally, the prospective entrepreneur possesses: a business plan or has a clear project in mind or underway; one or more clearly defined obstacles or issues they need help with; open-mindedness; energy and enthusiasm.


Approved entrepreneurs gain assistance from the mentoring service free-of-charge in areas such as: business formation and funding, strategic planning, organizational management, specific technical issues and more.


At the heart of MERLIN is the relationship between entrepreneurs and mentors. While we cannot guarantee a mentor, we will commit our best efforts to establish these relationships based on aligning each entrepreneur’s needs and preferences with the appropriate mentor based on skill sets, experience, and availability. Entrepreneurs are assured impartial and unbiased advice by a code of ethics to which all mentors must adhere. Although MERLIN mentors do not sign confidentiality or non-disclosure agreements, all identified proprietary information provided by entrepreneurs will be maintained in strict confidence by MERLIN.