Jiewen Ying, MBA and PhD, is a global business professional, focusing on upstream and downstream marketing, strategy formulation/ executing strategy and financial analysis. She is a marketer, strategist, and problem solver with +16 years of global marketing and product management experience in a world’s leading biotech company. She oversaw and directed all aspects of marketing programs and tactics for the product portfolios with multi-hundred-million-dollar revenue. She has proven history of new product development from concept to commercialization, market assessment, customer insights and competitive intelligence, branding and positioning, diagnosing gaps in business performance, and developing promotional campaigns with a focus on digital marketing/eCommerce. She is passionate about making strategic recommendations to start-up, and small business for improvement and helping them build viable and feasible business models.