Heidi has over 20 years of experience in innovation, consumer insight, market research, and brand marketing. In leadership positions at Kraft Foods and as a consultant, she developed and launched new consumer products ranging from Lunchables and cheese snacks to shavers and garden tools. She co-created a game-changing new CPG food product, a business they took national and sold to the world’s largest meat company. Heidi previously taught “Developing Breakthrough New Products” at the University of Wisconsin MBA program, is a holder of several patents, and is a current Board Member. She has a Bachelor of Science in Chemical Engineering and attended the University of Wisconsin – Madison MBA Program.