Support Merlin Companies

Abloh is an emerging tech startup focused on facilitating collaborative interactions within University communities. Our mission is to develop a platform that promotes connectedness, development, and initiative through a dynamic mobile application.


AkitaBox’s cloud-storage application allows building owners and operators to access, share and search digitized blueprints, manuals, maintenance records and building data via a location-based interface.

American Skillet Company

Made in Wisconsin by the hands of craftsmen, Our pre-seasoned state shaped skillets are ready to leave a lasting impression at dinner parties, tailgating & as a unique gift idea.

Backyard Bicycles provides mobile bike repair. Neighborhood Pop-Up Bike Shops | ✔️Affordable ✔️Same Day Service ✔️Trusted ✔️Parts and Services.




C-Motive is dedicated to producing the lightest, most reliable, energy and cost-efficient electric motors and non-contact power transfer devices on the market today, using its breakthrough Capacitive Technology Platform™.


Chefs For Seniors is a grocery shopping and in-home meal preparation service for senior citizens.

Cirrus Change Management is a remote cloud-based change management company that helps organizations decrease the negative impacts of technology adoption through its leadership education, staff analysis and customized action-steps

Clean Beam’s technology is capable of killing viral pathogens at a DNA level using Pulsed UV technology for footwear.

Clock’d allows food and retail service employers to effectively manage their workforce and instantly fill open shifts.

Concrete Estimating Software for Contractors. Eliminate tire kickers with Crete Quote today by pre-qualifying your concrete leads by giving your clients instant concrete estimates today.

DELU is a new indoor/outdoor tailgate-type game that is fun, competitive, challenging, and brings family and friends together.

Duncan’s Dog Daycare is a safe and fun place that provides mental, physical and social stimulation for your dog while you are away from home. Located on the east side of Madison, WI.

Equity U provides affordable, accessible women’s leadership education.

Gentueri (formerly Fast Forward Forensics)

Gentueri is committed to providing the most innovative products that will save you time and money and simplify your sample collection process by minimizing transfers and reducing the chance of errors.

Field59 Video

Offers a cloud-based video platform with video management, live streaming, scheduling and syndication tools for journalists.

The Fit is a new style of gym where sweat and sophistication meet to bring you the best training experience in Madison. You will find is a friendly and supportive environment where YOU are the focus of our work. Everyone “fits in” at The Fit.  Our clients vary from very beginner to very experienced and they come from a diverse range of professional and life backgrounds.

Gift Guru is a free platform to assist users in managing all steps of the gift giving and personal outreach process for important occasions in the lives of friends and family.


Fenrici Backpacks are durable, top quality backpacks that inspire kids for resilience and support the community of Pediatric Rare Diseases.

Flavor Temptations makes cooking Indian dishes easy and convenient! The company sells Ethnic Spicery recipe kits containing premeasured, individually-packed spices, assembled together for Indian recipes.

FromYourPet provides the Best Gift for Pet Lovers… a Gift From Their Pet!


Gao Medical L.L.C is an early stage medical device company that seeks to improve the intubation process with a bougie lead universal intubation device.

GoDx was founded with the vision to ‘let everyone know their health now’. We are currently developing a rapid and simple diagnostic test for the detection of infectious pathogens at the point-of-care so that a patient can be treated in real time by a healthcare provider to improve patient care and patient satisfaction, and reduce hospital costs.

Happ:y Wellness creates innovative communication tools and yoga mats that engage therapists and their clients in telehealth.

Health eFilings

Health eFilings is committed to delivering innovative technology that enables healthcare organizations to successfully transition from volume to value based care and easily comply with complex CMS programs.

CRO specializing in protein characterization services serving the pharmaceutical industry. We utilize our our patented technology to provide fast, high resolution structural characterization of therapeutic proteins and antibodies in their native form to accelerate the lead validation process of drug development.

IVO Systems makes easy to use maintenance, equipment & crew management software for the construction industry.

West African cuisine – catering and events.


Creator of the Klover MiK 09 parabolic microphone and other audio/video solutions.

Longboard Sling_invert

The Longboard Sling LLC is a manufacturer and retailer of a novel invention for carrying a longboard skateboard.

Madison Eats Food Tours

Madison Eats Food Tours take you on a tasty adventure through Madison’s unique neighborhoods and our scenic downtown.

Innovative Cellular Therapies. Our mission is to discover, develop and deliver cutting-edge biologic therapies aimed at challenging diseases.

The world’s finest specialty coffee beans, ethically nurtured by Congolese cooperatives using sustainable practices.

MOSAIC is the unique online shopping destination for the modern global enthusiast, borne from the love of travel and a strong appreciation for unexpected treasures across all cultures.


NCD Technologies is a start-up company specializing in diamond coatings for a variety of applications.  Diamond’s superior properties such as extreme hardness, low coefficient of friction, high conductivity of heat and biocompatibility, position it as an instrumental technology in advancing applications across various industries.

Nobbits laces are innovative shoelaces that resist coming loose, pull and stay tight to provide a perfect, custom fit of any shoe, and look great in the process.

Node-U-Design creates powerful and configurable control modules (NUDs) to reduce the cost of time and labor needed to implement automation on the manufacturing floor while increasing speed and precision. Node-U-Design controllers can automate portions of large manufacturing systems or the entire solution in small to mid-sized applications. NUDs patent-pending architecture allows the integrator to configure the control modules based on the specific needs of the application.

The Northern Star utilizes compass technology that allows firefighters to quickly re-orientate themselves in low or no visibility environments.


NovoMoto is a Sustainable Social Enterprise that aims to provide clean, renewable, and sustainable electricity to communities in the Democratic Republic of Congo (DRC) and other sub Saharan African countries in the future.


PF Data provides intuitive, cutting-edge software and data management solutions to campaigns and organizations.


Pilot Training System® is a the world’s first virtual flight school that has demonstrated its ability to improve flight training and reduce costs simultaneously. The core technology is a high-fidelity weather simulation system that offers the most advanced weather simulation experience in the industry. The Federal Aviation Administration supported the development of the technology.

Pussyfoot Tape by Red Rainboots Apothecary

Pussyfoot Tape is a super-strong tape that stops blisters before they start for women wearing heels, sandals, or running shoes.

Raccoon Society is a destination for surprisingly laugh-worthy stationery, gifts, and more. Founded on the principle that playfulness should be taken more seriously, we strive to lift the spirits of our customers.

Education and wellness center with a vision of leading Dane County as the healthiest in the State of Wisconsin for Black Men to live and thrive.

Companion animal clinical trials to accelerate drug and device development. Benefits for humans, pets and science.

Providing Employee Stock Purchase Plan (ESPPs) essentials: Education and Cash for Participation.

Agency that provides award winning social media strategy, social media advertising, content strategy, and marketing strategy.

Sidekick’s intelligent digital assistant allows high school teachers to turn current problems of client organizations into standards-aligned, personalized curricula in seconds.

SmartUQ is a powerful uncertainty quantification (UQ) and analytics software tool that incorporates real world variability and probabilistic behavior into engineering and systems analyses.

The Alpen Life utility software app is set to positively disrupt the ski industry delivering an innovative and universal platform for safety, communications, conditions, social, and rideshare for snow skiers and riders.

TechLogix Networx

We’re a solutions-based organization built by audio-visual professionals dedicated to improving the collaboration experience.


Our mission is to provide immediate and actionable business intelligence to your business. We are founded with roots and experience within brand marketing, market research, technology development, and mobile e-commerce.

Torq Labs provides movement mapping technology to prevent knee injuries.


Tri 4 Schools is a non-profit devoted to getting kids active and healthy through swimming, biking, and running programs and events that fund school health initiatives.

When the unthinkable happens, every second matters.  Our sentinel system is always listening for the sound of gunfire in your building, ready to sound the alarm and notify emergency personnel, giving you precious seconds to secure your safety.

UnderBelly is a not-so-typical hodgepodge team of creatives who believe in community and art.  We incorporate local artists and organizations into our projects whenever we can.

The Virtual Foundry manufactures and distribute filaments and pellets for 3D printing that allow users to easily – and affordably – print metal, ceramic, and even glass. These materials are always open architecture – they work in common, off-the-shelf 3D printers. No special hardware required.

We love how craft beer brings people together and invites us to think about what we drink. We started Working Draft Beer Company to create community, to celebrate the process of brewing and art, and to work draft by draft toward beers that delight.

ZeroOne eCommerce empowers vendors to distribute and manage digital product sales from one platform, allowing you to focus on building your business and staying ahead.