BluDiagnostics wins Governor’s Business Plan Contest

By Judy Newman, Wisconsin State Journal

A Madison startup whose device is aimed at helping women struggling with infertility took the grand prize in the Wisconsin Governor’s Business Plan contest.

“It’s an incredible opportunity,” said Katie Brenner, a post-doctoral fellow in biochemistry at UW-Madison and co-founder of bluDiagnostics.

Announcement of the contest winners climaxed the closing luncheon of the Wisconsin Entrepreneurs’ Conference on Wednesday at the Alliant Energy Center.

“It’s an incredible honor to be here among all of you,” Brenner said. “I’m proud to be part of this ecosystem of people who are supporting each other and trying to get ideas off the ground.”

BluDiagnostics is developing a Fertility Finder, a device that looks like a basal thermometer. A woman puts it in her mouth for one minute and a disposable paper strip inserted into the device grabs a saliva sample and measures the presence of two hormones: estradiol and progesterone. The results are sent to her cellphone through a mobile app, and can go to her physician, as well. Read more …